![]() A sentiment analysis looks at the specific language used in comments about your brand and can tell you if people are speaking about your brand with a positive, negative, or neutral sentiment. Understanding sentimentīrand monitoring can help you better understand the overall sentiment that people have towards your brand. Here are a few of the ways that brand monitoring can have an impact on your business. In fact, according to our recent survey of 250 business executives, 72% are currently using social media as a source of data and insights to inform their company’s business decisions. Your public perception and how you respond to public feedback can play a huge role in brand growth. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Why brand monitoring mattersĪs a brand, it’s important to care what the audience you’re serving thinks. Brand monitoring combines social monitoring and social listening, along with methods of tracking brand mentions on other non-social media channels to collect audience insights. ![]() Whereas social monitoring focuses on just the social media coverage your brand gets, brand monitoring encompasses social media as well as everywhere else people are talking about your brand. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control and protect your brand’s reputation. Knowing where and how people are talking about your brand will help you better understand how people perceive it, and lets you collect valuable feedback from your audience. What is brand monitoring?īrand monitoring is the process of tracking different channels to identify where your brand is mentioned. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. Your business’s health and longevity means keeping a watchful eye on the public perception of your brand.
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