Next to your selected event, you can choose how to count that event. At this point, your query should look like this: In this case, we want to know about users who sent messages, so within the "Events and Cohorts" section, add the "Send Message" event. Step 1: Choose EventsĮvents, cohorts, or profiles can be the basic building block of an Insights report. To skip ahead and see the final result, click here (opens in a new tab). Which cities in the United States have the most users who sent messages via the iOS platform?įeel free to follow along and create your own report right in our demo project, here (opens in a new tab). Continuing the B2B messaging example, imagine you want to answer the following question: Quick Startīuilding a report in Insights takes just a few clicks, and results arrive in seconds. It's important to know what's the natural frequency at which your users use your product and experience the core value proposition of your product-do the majority of your users use your product daily? Weekly? Monthly? A16Z wrote a great article about the Power User Curve (opens in a new tab), and this video (opens in a new tab) shows how you can reproduce that within Mixpanel. Which advertising campaigns generate the most checkouts? (property breakdown).How has the power users cohort grown over the past 6 months? (cohort trends).How much revenue was generated on plans purchased in the past year? (property aggregation).How many messages are sent per session? (formulas).How many users had a mobile app session yesterday? (unique events).How many messages were sent in the US in the past 30 days? (total events, filtered).B2B (in this case, a messaging application).Lifecycle analysis (opens in a new tab).What is the distribution of my users across regions / devices etc? (property breakdown).How often are my users getting value? (frequency analysis).How is my WAU changing over time? (unique users).Here are some of the sample questions you can answer in Insights: You can analyze events, cohorts, and user profiles, and display the data in a wide variety of chart types.Īdvanced Insights features also allow you to create formulas, compare current data to past data, and generate custom events and properties for deeper analysis. Insights is a powerful and flexible tool designed to visualize trends and compositions within your data. Tell a richer story with text on dashboards.Measure performance better with relative comparisons.Clarify context with more Lexicon support.Faster Workflows for Speedy Report Building.Reorient your view of charts and tables.Sessions improvements and new functionality.Accurate Event Ordering with Millisecond Precision.Collaboration just got easier with Boards.View Users now available in Flows & more charts.Embed Mixpanel in Figma, Notion, Coda, and more.Calculate retention based on a calendar interval.Explore new questions with Custom Buckets.Compare metrics side-by-side in one table.Get ahead of issues with Anomaly Detection and Root Cause Analysis.Vet new events and ensure data trust with Event Approval.Learn how users engage with your marketing tactics. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |